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FACTSHEETS & PUBLICATIONS

This page provides a wealth of information, in the form of both PDF documents and unique MarketMaker White Papers.

PDF, WORD & WEB DOCUMENTS

These fact sheets are an online resource intended to improve the user's understanding of food marketing and provide better access to regional food markets. In order to view many of the fact sheets, Adobe Reader must be installed (see the link below).

Get Adobe Reader

For more resources, visit the National MarketMaker Portal to access the resources from other MarketMaker partner states.


New York Documents

Beyond Growing, Part I: Buyers Looking for
address: http://hortmgt.aem.cornell.edu/pdf/smart_marketing/barry3-07.pdf

Cornell Program on Dairy Market and Policy Publications
address: http://dairy.cornell.edu/

Cornell University Food Industry Management Program Publications
address: http://fimp.aem.cornell.edu/research.htm

Cornell University Small Farms Program
address: http://www.smallfarms.cornell.edu/pages/resources/publications/books.cfm

Cornell University, Department of Applied Economics and Management; New York Economic Handbook and Conference Presentations
address: http://aem.cornell.edu/outreach/publications.htm

Direct marketing options for small farms
address: http://www.smallfarms.cornell.edu/pages/quarterly/archive/winter07/Page%206.pdf
Reduce marketing and financial risks by choosing the best marketing options for your unique situation

Discuss Expanding Website to Link Agriculture Producers and Consumers
address: http://clinton.senate.gov/news/statements/details.cfm?id=301739
Press release from Senator Hillary Rodham Clinton's Office on NY MarketMaker (August 1, 2008)

Farm-to-School Initiatives Gaining Ground in New York State
address: http://cardi.cce.cornell.edu/images/UserFiles/May%202007.pdf

Farmer's Facts Pocket Guide
address: http://www.smallfarms.cornell.edu/pages/news/pressroom/pressreleases/05-19-03.doc

Got Markets?
address: 
Cornell researchers and Extension educators in NYC are developing two new marketing tools to help farmers.

Hooking up local farmers with markets
address: http://blog.syracuse.com/farms/2008/08/hooking_up_local_farmers_with.html

Horticultural Business Management and Marketing Program Publications
address: http://hortmgt.aem.cornell.edu/resources/publications.htm

Market Analysis for Small Farms: New York's MarketMaker free online tool
address: http://www.farmingmagazine.com/article.php?id=76

New York State Consumers Express Strong Interest in Local Food
address: http://cardi.cce.cornell.edu/images/UserFiles/April_2007.pdf

Pricing strategies for direct marketers
address: http://www.smallfarms.cornell.edu/pages/quarterly/archive/winter07/Page%2011.pdf
Know your costs and price for profit


WHITEPAPERS AND EDUCATIONAL DOCUMENTS

These locally hosted White Papers are authored by the MarketMaker support team to provide even more in depth information about marketing and regional food markets.

Developing and Marketing Mazes for Public Entertainment
updated on: May 30 2008 11:20AM
Learn the key aspects of setting up an effective marketing campaign for marketing mazes (such as corn mazes) for the entertainment of visitors to your enterprise.  <read more>

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